During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in Ireland and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer.
Once registered at movember.com each Mo Bro must begin his hairy journey on the 1st of Movember with a smooth, clean shaven face. If you join the campaign a few day late don’t worry, the Mo the merrier. For the entire month each Mo Bro must grow and groom a moustache and here’s where a few basic rules come in, there is to be no joining of the Mo to the sideburns (that’s considered a beard), there’s to be no joining of the handlebars to the chin (that’s considered a goatee) and each Mo Bro must conduct himself like a true gentleman.
A Mo Sista is essentially a woman who loves a Mo. An individual that cares for and is dedicated to supporting the Mo Bros in her life through their moustache growing journey; whether it be a friend, colleague, family member or partner. These inspirational women are committed to raising awareness of men's health issues and much needed funds for men's health along the way.
Mo Bros effectively become walking, talking billboards for the 30 days of November and through their actions and words raise awareness by prompting private and public conversation around the often ignored issue of men’s health.
At the end of the month, Mo Bros and Mo Sistas celebrate their mighty Movember journey by throwing their own Movember parties or attending one of the famous Gala Partés
held around the world to stand tall and celebrate the month of the moustache.
The Movember Effect: Awareness & Education, Survivorship, Research
The funds raised in Ireland are directed to programmes run directly by Movember and our men’s health partner, Action Prostate Cancer, an initiative from the Irish Cancer Society. We work with Action Prostate Cancer to ensure that Movember funds are supporting a broad range of innovative, world-class programmes in line with our strategic goals
in the areas of awareness and education, survivorship and research.
For more information on the programmes we are funding please visit the following:
Action Prostate Cancer
Awareness & Education
Global Action Plan
Movember - a global movement
Since its humble beginnings in Melbourne, Australia Movember has grown to become a truly global movement inspiring more than 1.9 Million Mo Bros and Mo Sistas to participate worldwide. We currently have formal campaigns in: Australia, New Zealand, the US, Canada, the UK, South Africa, Ireland, Finland, the Netherlands, Spain, Denmark, Norway, Belgium, the Czech Republic, Austria, France, Germany, Sweden, Switzerland, Hong Kong and Singapore. In addition, Movember is aware of Mo Bros and Mo Sistas supporting the campaign and men’s health causes across the globe, from Russia to Dubai, Milan to Antarctica, Rio de Janeiro to Mumbai, and everywhere in between.
No matter the country or city, Movember will continue to work to change established habits and attitudes men have about their health, to educate men about the health risks they face, and to act on that knowledge, thereby increasing the chances of early detection, diagnosis and effective treatment.
In 2012, over 1.1 million Mo Bros and Mo Sistas around the world got on board, raising €109.1 million.
We continue to recieve donations for several months following the campaign so these totals will be updated. At the end of Movember's financial year (which runs May 1 to April 30), independent accountants audit our financials.
Big steps have been taken towards changing attitudes and habits relating to men’s health around the world but there is still much to be done to catch up with the tremendous achievements of the women’s health movement. Via the moustache, Movember aims to fulfil its vision of having an everlasting impact on the face of men’s health, by continuing to spark conversation and spread awareness of men’s health each year.