Over the past two years, Movember has paid homage to the Modern Gentleman and Country Gentleman, showing his appreciation and indulging his penchant for luxury items, etiquette, craftsmanship, pride and honour.
In 2012, we are getting down to the raw hard truths of the past two years and taking a look, quite simply, at what it means to be a better man. 2012 is the year of Movember & Sons.
Knowledge shared from one generation to the next and wisdom passed down by one’s dad or mentor, plays a meaningful role in shaping who we become. This learning continues throughout life but also reaches a point at which the exchange is reversed and insight is passed back up the chain.
This Movember, we will encourage all men to seek and share knowledge and wisdom with mates and loved ones, to learn their family health history and to understand the risks they face. These simple actions can have a significant impact of the quality and longevity of your journey through life.
Last year, Movember had its most successful year to date with over 852,000 Mo Bros and Mo Sistas across the globe raising a phenomenal €92.4 million. The hairy movement will continue to grow in 2012, as 21 countries across five continents unite to have an everlasting impact on the face of men’s health.
Knowledge is power; the time to learn and grow is now. Prepare yourself my son.
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